After the rush of the West End, Bloomsbury's quiet streets will sooth you. It is a place proud of its cultural heritage, celebrated in October during the Bloomsbury Festival, and has been home of some of the most famous British writers (Charles Dickens).

While the British Museum acts as a tourist magnet, with the magnificent Norman Foster's Great Court, most of the charm of Bloomsbury is in its bookstores and art shops, located around the British Museum. Also make sure you see the elegant colonnade near the Sicilian Avenue. Another pleasure is to see the shops lined street Lamb's Conduit Street.

For families wishing to settle in Bloomsbury, Coram's Fields is a paradise of seven hectares, filled with children's games and even a corner for animals. The adults are forbidden to enter unless accompanied by a child!