Fitzrovia is an area of central London, just north of West End neighborhoods in Camden and Westminster. There are no formal limits on the area, but it is regarded to as bounded by Euston Road to the north, Tottenham Court Road in the east, Oxford Street to the south and Great Portland Street and Portland Place to the west.

Much of Fitzrovia was developed by small landowners, which meant that there was no coherent plan. That is why there are so many small and irregular routes, as opposed to say  Marylebone and Bloomsbury.

The most visible building is the BT Tower, one of London's highest.